In March 2025, BLACKPINK’s Jennie unveiled her highly anticipated debut solo album, Ruby, marking a transformative chapter in her career. Released under her independent label, Odd Atelier, the album showcases Jennie’s evolution from a K-pop idol to a multifaceted solo artist. Ruby made an immediate impact, selling over 660,000 copies in South Korea during its first week, setting a new record for a K-pop female soloist in 2025. Globally, the album surpassed 1 million sales within the same period. On streaming platforms, Jennie became the most-streamed female K-pop soloist in Spotify history, amassing over 3.6 billion streams across her discography.
Critics lauded Ruby for its bold artistry and genre-blending sound. Pitchfork awarded the album a 7.1, the highest score ever for a K-pop soloist on the platform, praising its sophisticated production and Jennie’s bilingual prowess. NME described the album as a “kaleidoscopic record” that balances vulnerability and confidence.
The 15-track album features collaborations with artists like Childish Gambino, Doechii, Dua Lipa, and Kali Uchis, reflecting Jennie’s versatility and global appeal. Songs such as “Mantra” and “ExtraL” delve into themes of self-empowerment and personal growth, while tracks like “Love Hangover” explore the complexities of relationships.
Jennie’s journey to Ruby involved a significant shift in her creative process. After establishing Odd Atelier, she relocated to Los Angeles to immerse herself in a new musical environment. There, she collaborated with diverse producers and artists, allowing her to experiment with various genres and styles. This hands-on approach enabled Jennie to craft an album that authentically represents her artistic identity.
With Ruby, Jennie has solidified her position as a leading figure in the global music scene. The album’s success not only highlights her talent and dedication but also sets a new standard for K-pop solo ventures. As she continues to break barriers and redefine expectations, Jennie’s Ruby era marks the beginning of an exciting new chapter in her illustrious career.
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