Once just a fiery snack for spice-loving Koreans, Buldak noodles have evolved into a global food phenomenon—spanning continents, cultures, and countless viral challenges. Created by Samyang Foods and first launched in 2012, Buldak (which literally means “fire chicken”) is no ordinary instant noodle. It’s bold, unapologetically spicy, and now, thanks to social media, it’s everywhere.
But how did a humble Korean noodle become a pantry staple in homes across the globe? Let’s dig into the heat and the hype.
🌎 Where Are Buldak Noodles Popular?
Buldak noodles are now enjoyed across Asia, North America, Europe, the Middle East, and Oceania. They’re especially popular in:
- United States 🇺🇸 – One of the biggest overseas markets, thanks to TikTok and YouTube challenges
- Philippines, Indonesia & Malaysia 🇵🇭🇮🇩🇲🇾 – Where spicy food is part of everyday cuisine
- China & Hong Kong 🇨🇳🇭🇰 – Buldak has a strong online fanbase
- UK, Germany, & France 🇬🇧🇩🇪🇫🇷 – Found in both Asian stores and major supermarkets
- Australia & New Zealand 🇦🇺🇳🇿 – Loved by locals and Korean expats alike
Samyang Foods reported that over 1.5 billion packs of Buldak noodles have been sold worldwide, with exports now making up over 70% of their total revenue. In 2023, the U.S. even overtook Korea as the largest market for Buldak noodles.
What Makes Buldak Noodles So Famous?
- Insane Spiciness
These noodles don’t play around. From the classic spicy version to the infamous 2x Spicy and Nuclear Hot, the heat is real—and part of the appeal. - Flavor Variety
Over the years, Samyang has introduced Cheese, Carbonara, Curry, Jjajang (black bean), Rose, and even Stew-type versions. Each adds a twist to the core “fire chicken” base. - Thick, Chewy Noodles
Unlike typical instant ramen, Buldak’s noodles are firm and satisfying, helping balance the intense sauce. - Viral Challenges & Online Fame
Perhaps the biggest driver of its success: the internet.
The Videos That Ignited a Trend
A major reason Buldak noodles became a household name worldwide is the viral explosion of spicy noodle challenge videos. One standout is the hilarious YouTube video “English Footballers Try the FIRE NOODLE CHALLENGE!! 🔥” by Korean Englishman, where British footballers brave the 2x Spicy Buldak noodles with a mix of laughter, tears, and disbelief. With millions of views, the video introduced Buldak noodles to a whole new international audience in the most entertaining way.
Another viral hit was from competitive eater Matt Stonie, who devoured five packs of Buldak noodles in record time, shocking viewers with his spice tolerance. These videos—and thousands more like them—fueled a wave of TikTok challenges, mukbangs, and spicy food dares that spread across platforms and cultures.
Hashtags like #FireNoodleChallenge and #BuldakNoodles have since amassed hundreds of millions of views, turning a Korean noodle into a global internet sensation.
Buldak noodles aren’t just food—they’re an experience. Fueled by social media, global curiosity, and the universal love of a good challenge, Buldak has cemented itself as a global Korean food icon.
So whether you’re a heat-seeking foodie or a first-time challenger… Are you ready to feel the fire?
🔗 Shop now on Amazon: Samyang Buldak Hot Chicken Flavor Ramen (Pack of 5)
🔗 Shop now on Amazon: Spicy Chicken Roasted Stir Buldak Noodles Cheese Flavour (Pack of 5)
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